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Music Lessons and Marketing

Jan 6, 2022

In part III of this 3-part series music school owner Eric Bourassa and I finally reveal what I believe is the explanation for why his music school has gotten stuck when it comes to exponential growth. Eric's website and marketing message hit all the right buttons. He's a charismatic and affable leader. He has amazing instructors. What gives? Eric and I dig deep and discover what is likely to be a barrier for many music school owners.