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Music Lessons and Marketing

Sep 26, 2019

Jared Erlinger's pathway to music studio ownership is a unique story. He started out as an instructor at my music school. He identified a need in my studio and received a promotion as a result. Years later he bought my school from me. 

A nice story with a happy ending. Jared's competitive edge is that he experienced a...

Sep 25, 2019

Being the biggest music studio in your market is nice. You might be number 2 or 3 which aint too shabby. But what if you could be THE leader? THE music studio that truly builds community and empowers kids and teaches them about leadership. What if you could make kids feel more confident in ways other than music...

Sep 19, 2019

We've all made a bad hire before. The music instructor had an impressive resume, seemed nice, could really play well. After a few months on the job cracks begin to form, tension grows, your authority feels challenged. We all know the ending to this story. 

In this episode I go through a detailed interview, hiring,...

Sep 16, 2019

A mission statement is a sentence or two that state's what your music studio does, how do you do it, why you do it. It serves as a guide for your business. It gives your studio purpose beyond the lesson. 

Mission Statement

  • What do you do
  • How do you do it
  • Why do you do it

Coca Cola

(Our mission is) To refresh the world...

Sep 12, 2019

You have to be a musician to successfully open and run a music studio, right? How could you possibly market and sell lessons without a basic knowledge of music and instruction. Jenny Townsend, former real estate agent, grocery store manager and super hero, did just that. She couldn’t even play Heart and Soul on the...