Jul 31, 2020
Advertising should be a part of any good marketing strategy. A marketing strategy that is driven by paid ads is a strategy that lacks foundation. A strategy that lacks foundation produces mixed results.
Your marketing foundation is defined by 4 elements
Jul 20, 2020
In this episode, I map out the 3 levels of music studio leadership. Each level defines a different business model as well as a different mindset. Each level requires different types of leadership; The solopreneur, the reluctant entrepreneur, the entrepreneur
The solopreneur is a fancy way of saying, solo...
Jul 13, 2020
I started my music school with virtually no knowledge of business. Marketing was a mystery that I knew I needed to solve. I was confident in my teaching skills but anything beyond chords, melody, and rhythm was a new, and intimidating, frontier.
Music studio owners Cathy Hallessey and Brian Brodersen started their...