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Music Lessons and Marketing

Jul 31, 2020

Advertising should be a part of any good marketing strategy. A marketing strategy that is driven by paid ads is a strategy that lacks foundation. A  strategy that lacks foundation produces mixed results.  

Your marketing foundation is defined by 4 elements

  1. Understanding the world view of your ideal customer...

Jul 20, 2020

In this episode, I map out the 3 levels of music studio leadership. Each level defines a different business model as well as a different mindset. Each level requires different types of leadership; The solopreneur, the reluctant entrepreneur, the entrepreneur 

Level 1

The solopreneur is a fancy way of saying, solo...

Jul 13, 2020

I started my music school with virtually no knowledge of business.  Marketing was a mystery that I knew I needed to solve.  I was confident in my teaching skills but anything beyond chords, melody, and rhythm was a new, and intimidating, frontier. 

Music studio owners Cathy Hallessey and Brian Brodersen started their...

Jul 3, 2020

In this episode of Music Lessons and Marketing, I map out my go-to marketing strategy whenever I needed more students. It's an easy 3 step email campaign with a knock out phone call. It's super easy to execute but it does require some planning and strategy.