Oct 16, 2020
In this episode, I share an easy strategy that is guaranteed to get you local press and generate viral videos on social media.
A St. Louis based a 5-man marching band of college kids took their music to suburban streets. Their message of unity and music went viral and local news featured this feel-good story.
Oct 8, 2020
Why do parents sign their kids up for music lessons? To play an instrument of course. Why is playing an instrument important to parents? Do they want their child to be the next Leonard Bernstein or Eddie Van Halen? If you can uncover your customers' core desire you can speak directly to their emotions.