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Music Lessons and Marketing

Jan 29, 2021

Today's guest, Sophia Hardesty of Naptown Sings and Plays, is interested in directing more of her voice students into her group "Glee" program.

In part 4 of this 4 part series, I conduct an actual sales role-play. Sophia plays the part of the customer and I play the role of the studio owner. My objective was to upsell a...

Jan 21, 2021

Some of us are born with the gift of music. Some of us are able to sit down at a piano at the age of 3 and begin to sound out melodies and chords. The rest of us have to work hard to nurture, develop and hone our musical chops.

The same can be said about leadership and management. We all can't be an Abraham Lincoln. We...

Jan 15, 2021

Most music studios start off with one employee-YOU. Your studio was defined by your ability to show up. Everything changes once you hire that first employee. You are now the head of an organization. Your first employee needs to understand what your mission is, what success looks like, and what expectations exist. 


Jan 8, 2021

In episode 3  of this 4 part series, I discuss phone strategies for directing incoming students into group classes.