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Music Lessons and Marketing

Sep 27, 2021

The way you price your music lessons has a significant impact on how customer's perceptions. Pricing sends a signal of quality, reliability, confidence, and success. A product that's priced high clearly must be a high in-demand product. 

In this episode, I share the signals your pricing structure sends customers. 

Sep 17, 2021

Most music school owners would agree that word of mouth marketing, or referral marketing, is their number 1 source of new students. More reason to have multiple referral marketing systems in your music school. 

In this episode, I share a simple and often overlooked referral marketing system that you can implement...

Sep 3, 2021

A music studio, in its most natural state, is a disjointed community. It’s a community comprised of teachers, parents, and students that rarely come together as a group. Your school's culture is defined by its customs, rituals, and values.  Culture helps define and unite a community. A community that lacks culture is...