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Music Lessons and Marketing

May 20, 2022

A lot of people think of marketing and advertising as the same thing. Think of advertsing as the jet fuel for your marketing.

May 12, 2022

In this episode I look 5 marketing statements that perhaps 70- 80% of music schools make that I believe have little to no impact on a prospective customer.

May 2, 2022

In this episode I share how one music school uses story telling as a powerful marketing strategy. The internet is a noisy world and grabbing and holding people's attention is the name the of the game. Story marketing is a great way to cut through the noise online so your message can be heard loud and clear.

Apr 23, 2022

There are two different music school models. Most schools fall into either one of these different models. One is the barbershop model, and the other is the football team model.

Apr 4, 2022

Why do kids drop out of music lessons? Every parent has their own explanation but it usually boils down to the fact that the student just didn't love the lessons enough to stay. In this episode, I discuss a strategy for improving student retention.