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Music Lessons and Marketing

Nov 29, 2021

In part II of "What to do When Your Music School Won't Grow" I dig deep with music school owner Eric Bourassa to explore some marketing strategies to supercharge his music school's growth.

Nov 15, 2021

In this episode, Danny Thompson host of Music Lesson Business Academy and owner of the Music Factory shares how he is able to generate over $100,000 a year with a single group class.

Nov 3, 2021

In this episode, I discuss how you can apply your musical knowledge to create more effective marketing for your music teaching business. 

During the early years of my music school, I was reluctant to embrace marketing. I knew it was important for growing my business but it often felt like I was bragging and boasting....

Oct 22, 2021

Why do parents seek out music lessons? Do parents expect or hope for different results from music lessons as opposed to other activities?

We could guess and speculate what drives our customers. The better we understand our customer's motivations the better we can not only market to them, the better we can customize our...

Oct 8, 2021

It happens to the best of us. Your music school grows and grows and then seems to get stuck. For whatever reason, your enrollment hits a ceiling that seems impossible to breakthrough. 

In part 1 of this 3 part series, music school owner Eric Bourassa and I pop open the hood of his music teaching business to examine...