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Music Lessons and Marketing

Dec 3, 2021

When it comes to organic reach on Facebook, your personal profile has considerably more reach than your studio's business page. Your business page serves more as a staging ground for your Facebook ads.

 

There are ways to leverage the reach of your personal profile to benefit your business. The secret is not to directly...


Nov 19, 2021

Have you ever introduced a new policy or procedure to your staff that's met with silent resistance or rolling eyes?  In this week's podcast, I explore some different strategies for how to handle pushback from your staff. 

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Oct 15, 2021

Why is it that some music schools are able to grow a business with hundreds of students while others struggle to scale at this level?

In this episode, I interview Maury and Raquel Kelly who have built a highly successful music school with 300+ students. The Kelly's share their secrets as to how they have been able to...


Sep 17, 2021

Most music school owners would agree that word of mouth marketing, or referral marketing, is their number 1 source of new students. More reason to have multiple referral marketing systems in your music school. 

In this episode, I share a simple and often overlooked referral marketing system that you can implement...


Sep 3, 2021

A music studio, in its most natural state, is a disjointed community. It’s a community comprised of teachers, parents, and students that rarely come together as a group. Your school's culture is defined by its customs, rituals, and values.  Culture helps define and unite a community. A community that lacks culture is...