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Music Lessons and Marketing

Jun 24, 2022

Music schools' have a unique challenge since the product they sell is the relationship students have with their instructors. A potentially even greater challenge has emerged as we settle into a post-pandemic world-supply and demand.
The demand for music lessons is skyrocketing but the supply of instructors has never seemed so low. Group classes can be an easy way to offset a staffing shortage.
One instructor teaching groups can accommodate more than double the amount of students of a private lessons instructor.
In this week's episode I share a recent vlog Jonny Wilson (Build a Music School) recorded on how Kidzrock can help increase a schools profit margins with a smaller teaching staff.