Offering your customers an
incentive to tell their friends about your music studio is a good
start when seeking referalls. A financial incentive is not enough.
It's hard to open up a conversation with
"My kids music studio is offering
me a free month of lessons if I can persuade you to sign
Your customers need a reason to
talk about you. They'll talk about you if you give them a good
story to tell.
Good stories create social
equity. They make for great conversation starters. Over the top,
unexpected extreme acts of kindness will get your customers talking
and their friends listening. "My kids music teacher did the
sweetest thing today...".
Extreme acts of kindness will
make your customers feel good about you. They will make you feel
good about yourself. They will help your music studio