Oct 8, 2020
Why do parents sign their kids up for music lessons? To play an
instrument of course. Why is playing an instrument important
to parents? Do they want their child to be the next Leonard
Bernstein or Eddie Van Halen? If you can uncover your customers'
core desire you can speak directly to their emotions.
Why do parents buy music
lessons? In the
book Made to Stick
authors Chip and Dan Heath
outline a simple exercise that you can do to reveal your customer's
In this episode, I apply this
exercise to music lessons to reveal the real reason why parents
sign their kids up for music lessons.
Every parent is different with
their own unique desires. I have a feeling that there are some
common emotional drivers for most parents when it comes to music
lessons. Hint: it ain't about playing an instrument. It's much more
personal and more emotional. Try not to cry while listening to this
A big thank you to our sponsors Piano Jam and Rock Out Loud