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Music Lessons and Marketing

Apr 3, 2024

Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts...

Mar 26, 2024

In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation.

Music school owners sometimes...

Mar 15, 2024

In this episode, Dave speaks with two members of Jonny Wilson’s Build a Music School program and how it helped them grow their music school.

Mar 5, 2024

Learn how to create a music summer camp experience that keeps kids returning year after year.

Feb 8, 2024

In this episode, Dave explores different ways to avoid the summer slump and make summer your most profitable season.