Aug 20, 2021
There are two ways to fix your marketing problems.
- Targeting
- Messaging
Fixing your targeting is a relatively quick fix. But messaging requires a little work. Marketing works best when you appeal to your ideal customer's heart first. You can achieve this by showing a customer what their child's life will look like after they take music lessons. You can help them justify their purchase by appealing to their head.
In this episode, I share an example of how changing 2 sentences in a failed marketing campaign lead to wildly successful results.