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Music Lessons and Marketing

Apr 25, 2019

Customers are always excited about music lessons at the moment of the sale. Their child's musical journey is about to begin. The recital is an opportunity for a parent to reconnect with that excitement as the feeling of pride enters the equation. 

Recitals are the perfect opportunity for studios to amplify those...

Apr 18, 2019

Ruthie Smith is a triple threat. She's a studio owner, a former music industry marketing whiz and a mom. 

In this episode Ruthie shares with me what moms really want from music lessons. It's not about sonatas, theory and technique. Its get's to the heart of motherhood and parenting. 


Featured Websites

Ruthie Smith and...

Apr 12, 2019

Abbi Perets' story is both inspirational and motivational. Her interview is a marketing treasure chest. 


Sign up for the Kidzrock/Jr Rockerz Webinar (4/17) 


Featured Websites

Today’s guest: Abbi Perets 

Dave Simon's Music Enterprise


Show Credits

Intro music: 

Apr 8, 2019

Everyone loves a good story. We fall for it every time. We stop everything the moment our brain suspects a story is in play. We can’t resist the drama, the journey, the final outcome.



By incorporating storytelling into your marketing you can instantly increase curiosity, engagement, trust and...

Apr 4, 2019

Congratulations! You made the sale. You're one more student closer to your monthly sales goal.  Mission accomplished!

Right? Wrong!

The mission has just begun. The mission is to amaze your new customer. To go beyond the expectation. To make them feel valued, important and celebrated.  This is the new battlefield...