Preview Mode Links will not work in preview mode

Music Lessons and Marketing

May 30, 2019


In this weeks episode I sit down for a drink with Jenn and Sandy Cohen to discuss the transformation they seek for their son and music lessons.  It’s never about the lessons. It's always something more complex than that. Jenn seeks balance for her son. Ethan is athletic and social. She hopes that music can allow him...

May 23, 2019

In this episode, I explore how you can infuse your brand promise into the music lesson itself.  A child’s opinion of the music lesson is a reflection of the success, or failure, of  your branding being in sync with the experience your studio provide.


Play Music on Day One

Every music studio makes some sort of...

May 16, 2019

Owner of Michigan Rock School, John Kozicki, takes the marketing plunge. A new website with customer centric sales copy supercharges his teaching business. 


Visit John's website. You be the judge.

May 13, 2019

In this episode I sit down to talk with Ammarra Berry, the grand daughter of a true rock 'n' roll legend Chuck Berry.  


Dave Simon's Music Enterprise

Chuck Berry

Show Credits

Intro music: Dusted by Fojimoto

Outro music: Rain and Revolution by City...

May 9, 2019

Ask your customers what their hopes fears and desires are. The feelings they express are probably shared by others in your community. My using the words your customers use you can craft sales copy that will resonate with other like minded parents aka your ideal customers. 


No need to labor over your sales copy. Go to...