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Music Lessons and Marketing

Mar 26, 2021

In this episode, Danny Thompson and Dave Simon discuss how to rebuild your music school with group classes. 

Mar 24, 2021

In this episode, I explore how to rebuild your music school after COVID. Join me with my guest Danny Thompson. 

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Mar 17, 2021

Can you handle the truth? People don't read all of your sales copy on your website. Think about your own behavior when you read a web page. 

You only have a few seconds to capture someone's attention when they land on your guitar landing page. If the text (sales copy) doesn't open with a thought-provoking, shocking,...

Mar 5, 2021

Would You Like to Sell Your Music School One Day?

Do you have an exit strategy for your music school? Perhaps you'll want to hand it over to one of your children one day and draw a salary. Perhaps selling your school and retiring sounds like an appealing proposition. In this episode, I speak with Jeff Homer of Ensemble...

Mar 2, 2021

This is one of 5 short episodes on how to market and sell your individual lesson offerings on your website.  My strategy involves a combination of story marketing and benefits-based marketing.