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Music Lessons and Marketing

Apr 29, 2021

It's a problem when students don't practice. But the practice problem goes even deeper than that. It creates a problem in your business when you have expectations that aren't being met. 

Rewards, incentives, and prizes for practice only go so far. For some kids (perhaps many) practice is not a priority. (And for...

Apr 26, 2021

If you’re looking for a competitive edge for your music studio, it will most likely not be found in the private lesson. Your competitive edge will be found in the experiences you provide, in the culture you create, and the opportunities you create for your students. 


Content marketing is a great way to position your...

Apr 22, 2021

With all marketing, you're either moving towards pleasure or away from pain. Doesn't that apply to life as well?  The same applies to music with its endless dance of harmony and dissonance.

In this week's episode, I field a question from Demitris Whitehead regarding how to balance pleasure and pain in...

Apr 15, 2021

Setting or raising your teaching rates can be a difficult process. You're setting a dollar amount that is a reflection of both what you think you're worth and what you think your customer's perception of your worth is.

What if people are taken aback by your rates? What if your prices aren't in harmony with the perceived...

Apr 9, 2021

When I started my music school I knew a lot about music. I knew nothing about business. In this episode, I share with you my simple 3 step plan I followed to turn my little music studio into a thriving music school.

Today's sponsor

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