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Music Lessons and Marketing

Jun 23, 2021

We all have our opinions about contractors vs employees. In this week's show, I speak with an employment attorney Dan Messeloff to look at the legal implications of contractors. I was surprised to learn just how risky it is to run a music school with contractors.
The contractor model can work great for a...

Jun 18, 2021

In this episode, I sit down with James Brandt to discuss the pros and cons of music lessons taught by contractors vs employees. Know the laws in your state regarding this topic so you can run and lead your music school without any legal challenges or limitations. 

Jun 11, 2021

Story marketing is a two-sided coin. One side features the use of storytelling as a device to hook the recipient of your marketing message. Not stories about your music lessons, but stories about your customer. Stories that tell a tale of how your music lessons can transform your customer’s life.
The flip...

Jun 3, 2021

In this episode, I discuss 5 common writing mistakes to avoid on your music school's website.

Jun 1, 2021

Children often perceive that learning to play an instrument is hard to do. Playing an instrument isn't necessarily hard to do, but it does take time, patience, and perseverance to become good a musician.

Curing the practice problem begins with inspiring and motivating kids to be up for the long journey.