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Music Lessons and Marketing

Jun 24, 2022

Music schools' have a unique challenge since the product they sell is the relationship students have with their instructors. A potentially even greater challenge has emerged as we settle into a post-pandemic world-supply and demand.
The demand for music lessons is skyrocketing but the supply of instructors has never...

Jun 16, 2022

All music schools are looking to gain a competitive edge and stand out in their market. Better music lessons is a good place to start but your competitive edge, or your unique selling proposition, is often found beyond the music lesson. In this episode I discuss ways to discover and market what makes your music school...