Offering your customers an
incentive to tell their friends about your music studio is a good
start when seeking referalls. A financial incentive is not enough.
It's hard to open up a conversation with"My kids music studio is offering
me a free month of lessons if I can persuade you to sign
up"
Your customers need a reason to
talk about you. They'll talk about you if you give them a good
story to tell.
Good stories create social
equity. They make for great conversation starters. Over the top,
unexpected extreme acts of kindness will get your customers talking
and their friends listening. "My kids music teacher did the
sweetest thing today...".
Extreme acts of kindness will
make your customers feel good about you. They will make you feel
good about yourself. They will help your music studio
grow.
About the Podcast
Are you a music studio owner or instructor looking to grow your music teaching business? This podcast will teach you how to apply marketing and business fundamentals so you can get more music students for longer.