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Music Lessons and Marketing

Feb 26, 2026

At first glance, most music schools look the same. Private lessons. Recitals. Qualified teachers. And yet, some schools quietly stall at 120–150 students… while others keep growing year after year.

In this episode, we unpack the real reason behind the plateau — and why it has nothing to do with marketing, talent,...


Feb 12, 2026

Hiring isn’t about filling a teaching slot. It’s about protecting your culture.

In this episode, I sit down with Luisa Rodriguez-Haag, Recruitment Manager at Ensemble Performing Arts, to unpack the biggest hiring mistake music schools make — and how to fix it before it costs you retention, morale, and your...


Jan 11, 2026

This episode is a heartfelt tribute and a powerful reminder of what truly makes a music school memorable. After the passing of Greg Hipskind, founder of QC Rock Academy, Dave reflects on the quiet but profound impact Greg had on his students, families, and community. Not through flashy ads or clever funnels, but through...


Dec 30, 2025

January isn’t just another enrollment push. It’s your launchpad for the entire year.

In this episode, Dave breaks down how music school owners can turn January sign-ups into long-term, emotionally connected families who stay through summer and beyond. This isn’t about more ads or better discounts—it’s about...


Dec 16, 2025

Holiday season isn’t just recital season… it’s decision season. In this episode, you’ll learn how to turn the “new instrument” moment (Christmas/Hanukkah gifts) into a powerful enrollment boost without sounding salesy or generic. If you want more students in January, this is the window to act, and we’ll...