May 30, 2019
In this weeks episode I sit down for a drink with Jenn and Sandy Cohen to discuss the transformation they seek for their son and music lessons. It’s never about the lessons. It's always something more complex than that. Jenn seeks balance for her son. Ethan is athletic and social. She hopes that music can allow him...
May 23, 2019
In this episode, I explore how you can infuse your brand promise into the music lesson itself. A child’s opinion of the music lesson is a reflection of the success, or failure, of your branding being in sync with the experience your studio provide.
Every music studio makes some sort of...
May 16, 2019
Owner of Michigan Rock School, John Kozicki, takes the marketing plunge. A new website with customer centric sales copy supercharges his teaching business.
Visit John's website. You be the judge.
May 13, 2019
In this episode I sit down to talk with Ammarra Berry, the grand daughter of a true rock 'n' roll legend Chuck Berry.
Dave Simon's Music Enterprise
Intro music: Dusted by Fojimoto
Outro music: Rain and Revolution by City...
May 9, 2019
Ask your customers what their hopes fears and desires are. The feelings they express are probably shared by others in your community. My using the words your customers use you can craft sales copy that will resonate with other like minded parents aka your ideal customers.
No need to labor over your sales copy. Go to...