Jan 27, 2020
Offering a free trial music lesson would be like a restaurant giving away their main course for free. It devalues your flagship product. Whenever you give something away for free, you’re telling your market that you have the ability to just hand these out to anyone who wants it. You want to protect the value of your...
Jan 23, 2020
Season II of Music Lessons and Marketing kicks off with some Instagram insights and strategy. This is the first episode of listener questions. Today's guest is Takenya Battle of Kenya Keys in Temple Texas. Takenya and I discuss phone sales strategies and the art of the upsell.
Do you have a challenge in your studio...
Jan 20, 2020
A recent Facebook survey revealed that a majority of music schools run monthly auto-pay for tuition. A surprisingly significant number of studios do semester, annual or prorated billing. This approach to billing and collections lacks simplicity and consistency. Many studios implement pricing packages that create...
Jan 16, 2020
When I first launched my summer camp in 2004, I made the mistake of focusing on the musical benefits to my camp. I quickly realized that the mindset of campers is different than students. The mindset of moms is also different when it comes to camp. In this episode, I outline the 3 ingredients for summer camp...
Jan 9, 2020
Behavior issues are inevitable when teaching group classes. Sometimes it can feel like you're spending half of the class just trying to get kids' attention. The likelihood for utter chaos doubles when you put electric guitars, pianos or drumsticks in kids' hands.
In this episode, I discuss classroom management...