Preview Mode Links will not work in preview mode

Music Lessons and Marketing

Dec 30, 2020

Everyone knows what private lessons look like or has an image of what that experience looks like. Group classes are another story. Group classes can be a bit murky in the mind of the customer. What do they do in those group classes anyway? That's not how I learned how to play an instrument. Aren't you supposed to do private lessons? Isn't the "right" way to learn.

It certainly is one way to learn. In this episode, I speak with Sophie Hardesty of Naptown Sings and Plays about the challenges of marketing group classes when customers typically want private lessons.